John Marshall: Music Man
John Marshall is often referred to as: ‘The Music Industry’s Photographer’ by many people. He has not only been shooting, but also evolving The BRIT Awards brand for the past 16 years. Helen Atkinson spoke to him about his career and how his team tackle the task of covering a live event packed with high-octane performances and rock stars behaving badly.
John Marshall was introduced to photography and the darkroom in the early 1980s while studying Graphic Design at Canterbury College of Art. After graduation he relocated to London and began working for Da Gama designing record sleeves for bands such as Echo and The Bunnymen, Kool and the Gang, and The Cult. Within six months of securing his first break Da Gama went under! He explains: “No one will let you do a record sleeve until you’ve done a record sleeve. But now I had, so I was off.”
In 1985 Phonogram hired John to package sleeves for international acts including Australian rockers INXS, Cameo, the Gap Band and Curiosity Killed the Cat. John’s talent as a designer was evident and his sleeves appeared regularly on the top 40 singles charts through the 1980s. In 1986 John added another talent to his skills arsenal, entrepreneurship, by starting a graphic design business - JM Enternational - that thrives to this day.
By the early 1990s John was looking for new challenges. He was still a keen photographer who used the medium on record sleeves, but he wanted to do more with photography. In 1991 he was introduced to Lisa Anderson, who was advising Jonathan King, who had taken on The BRITS in the wake of the Sam Fox and Mick Fleetwood live presenting disaster of 1989. King offered John the chance to redesign the BRIT Award. The Award was just the start for John whose entrepreneurship, design skills and talent have led to JM Enternational to managing almost every aspect of the visual media for The BRITS. John’s work evolving the graphic identity means that the show’s recognition and status has never been higher. Now his company designs The BRITs magazine, website, graphics, stationery, tickets, point of sale material, branding, signage, and, most importantly, shoots the photography for the event.
John first shot The BRITs in 1992. He explains: “I started taking pictures in 35mm black and white film. Later, I tried the 6x7 format but I soon realised it was completely the wrong camera to use for that type of photography - although I got a few good shots. The next year I shot in colour, 35mm, and never looked back!”
He made the transition from traditional film-based cameras to digital in 2000 when he bought the Kodak DCS520 and some Canon lens attachments. The decision seemed cemented when his wife inadvertently preferred a print from a digital file to a film one. “I had a great time photographing the Corrs for a few years when they were absolutely at their height and everywhere, all on the Kodak DCS520. The quality for a 16x20” print was good then, but it has vastly improved since.”
He recalls: “Scanning the images used to be nightmare. Shooting ‘digitally’ gives us immediate integration directly into our design studio workflow so we can immediately do a lot more. We made time, quality and cost savings as soon as we switched. We were early converts.”
© John Marshall
Much of John Marshall’s early digital work was photographing Irish band The Corrs, including lead singer Andrea Corr
He remembers: “One year (1998) Madonna was rehearsing on stage wearing a wig and I hadn’t even noticed her. I was just checking my camera was perfectly set. Someone came over and said: “You know who that is, don’t you? You can’t take any pictures of her now!”
Some images stay in the memory for much longer than others: “There are a few shots that are iconic BRITs moments, and Kylie with Justin Timberlake is one of them. I knew that was THE shot when I took it.”
So, how exactly do John and his team handle shooting The BRITs. He explains: “On the event build up days we prepare at our on site office, which we use as a base, setting up our computers (Macs) prior to the event, ensuring our workflow and the Earls Court internet connections are all in place.”
During the build up of the space and rehearsal time days before the event, John and colleagues Dan Slatter and Francis Booth photograph behind the scenes. “We do all the shots backstage and the rehearsals that no other photographers have access to - that contributes to a great record of the event. Working for the event organisers means that we look to capture far more than just the artist shots. We document the entire event which sets us apart from other photographers there,” he says.
He explains that camera weight, and indeed the exact camera choice, is a major issue when shooting such a huge live event that lasts for several hours. “The photographers in our company are responsible for their own kit, and we use Canon EOS 5D and EOS-1Ds Mark II bodies. From a purely practical point of view standing around with the weight of a EOS-1 DS Mark II as opposed to a 5D for six hours can be very wearing.”
The ‘Red Carpet’ arrivals at The BRITs run from about 5pm to 6:15pm at which point the celebrities and guests sit down to dinner. John explains: “For general red carpet stuff I use one body, the EOS 5D, with the 24-105 mm f/4 lens and Speedlite 580EX II flashgun with Lumedyne power pack. I will also be looking to get long exposure tripod shots of the entrance area as the light is rapidly disappearing,” explains John.
He adds: “The 24-105mm is a great lens for ‘people photography’. As I’m actually working for the event, my brief is to get the celebrity with logos and branding in, along with the atmosphere, I haven’t got the massive drive to get just head shots or ‘money shots’ of the celebrities, which the other photographers have.”
All of the guests proceed from the red carpet into the branded area where they pose for a select handful of celebrity photographers including Dave Bennett, Richard Young and Dave Hogan. Once the guests are seated for dinner, John shoots all the table shots and full 360º panoramas, while his colleagues photograph the celebrities with their goodie bags.
To create the 360° panoramic shots, John uses a Canon 14mm lens on an EOS 5D body (for full frame), mounted on a tripod with a special head. He captures several shots to cover all angles in a 360 sphere around the camera. The shots are then stitched together - a unique technique his team has spent years perfecting.
For The BRITs John has picked out key places to give the online viewer an idea of: what it’s like to stand at the podium, to be on the stage, and what it’s like to be photographed.
For the table shots John dons his second EOS 5D body with the 70-200mm f/2.8 IS USM zoom and utilises ‘Gary Fong’s light sphere 2 photojournalist’ – a flash disperser that fits over the Canon Speedlite 580EX II flash head in an upright position to create a flattering look.
He believes: “the very best thing about the 5D over all other cameras is the preset. I am constantly flicking from wanting to do flash or ambient, and the set ups are so different, that having the ‘C’ button set up for this means you can have your no light set up completely ready or you just flick it to the manual setting and you’ve got you’re flash set up done. That is huge, worth throwing away all the other cameras for.”
The BRITs boasts two stages that could post a logistical problem, but John solves it by erecting cameras on tripods with either a 300mm or 400 mm f/2.8 lens attached. “While cameras and lenses are getting better you can still shake and ruin a shot with excitement. Once I set them on a tripod I can leave them and move easily across six or seven tables (about 50 feet) between the two stages.”
John has found creative solutions to unfavourable angles that arise when the stages are much higher than the shooting angle. “I hate live shots where you are looking up the nose of an artist. That is why I tend always to move away from the subject and to the side. That helps compensate for the fact that I am often much lower than the stage. Using a long lens can help get the mic out of the way and gives me the opportunity to get two artists close cropped in the same shot.”
Shooting performances requires specific techniques as John explains: “For all the stage shots I use f/2.8 lenses because of the light levels, and try to ensure that I shoot at over 1/100sec to avoid camera shake. So, I always work in TV mode. It’s a fine line between getting a great image or an unusable one for print. We cannot flash the stage, and because the lights are changing constantly the colour balance is set in auto, with any necessary colour correction made in post-production.”
Access is also the key to securing great images. John explains: “I am lucky because I have the opportunity to set up anywhere in the room. But I’ve had situations where they move the podium and decide to put us in the audience and I’m the only photographer who can be there with BRITsTV. It’s very strange after spending years with a 300mm or 400mm lens to get the podium shot using a 70-200mm and be standing almost in front of them.”
Always eager to create alternative shots John often places a camera on remote, using PocketWizards remote units (which have a range up to 1600 feet) to trigger it, above the stage shooting directly down on the artist and stage.
Around 35-40 photographers cover the live show and they are allowed to roam in the pit or more often they are positioned in pens, which tend to be on either side of the ever-larger BRITs stage.
“Obviously there are many great photographers ahead of me but there was no one doing this specific type of photography when I started. On the stage it’s all about knowing when to press the shutter and catch the right moment. When you see the artist turn their back on you or walk out of the light you know not to shoot. There are some photographers take over 7,000 shots during the show. I take about 1,200. We shoot selectively. I do not risk my editors picking the best shots if I gave them 7,000 images!”
Timing is, of course, crucial when shooting all of the live performances that are a big part of the BRITs: “The best shot can often be at the end of the song. Many artists such as Amy Winehouse only step back from their mic at the end for a millisecond before the lights fade, and that’s a great chance to get something.”
© John Marshall
Mark Ronson and Amy Winehouse on stage at the 2008 BRITS shot on a Canon EOS-1D Mark III
John’s team shoot top quality JPEG images, but never use RAW because it’s too slow for them to process. “Our system is so sophisticated now and with the internet facility at the venue we now upload over 200 images to The BRITs website within minutes!” In addition his team puts out its images to the press via two picture libraries - Redferns and LFI.
Using Aperture photo management software and Apple Mac computers with 30” monitors, newspapers and wire services caption all the images on the spot and transmit them that night for immediate publication. After John finishes the shoot, he checks on his editing team. “We‘ve got it down to a fine art, and have always managed to hit our deadlines. The media unit is dismantled by about midnight and then there’s nothing there: the walls are gone, and the room you were in doesn’t exist. They pull the plug on the electricity, so you have to work at speed. It’s quite scary to watch the room you’re in disappear around you.” Then it is on to photograph the 3,000 revellers at the after-show party!
John takes great pride in his work. However he says: “the biggest stress is when you feel you missed a shot, all photographers know that feeling. It’s your own high standards that create the stress. No one else will know but you!”
John is prepared for every eventuality and makes sure that he has some back up cameras at the ready - two more EOS 5D SLRs and six lenses are hired in to cover the BRITs. He recalls: “Every nightmare that could happen has happened: corrupt cards; no film (and asking fellow photographers for a roll of film); no card (now set cameras not to shoot without a card); battery dying; and even dropped film in the old days. We all learnt by our mistakes!”
In his very busy schedule John also does pro-bono work for Nordoff-Robbins, the Music Industry’s chosen charity that offers music therapy to people with learning disabilities. “It’s such a privilege to photograph some of the therapy sessions. The teachers are the amazing, and the way they communicate through music is incredible. The list of major artists who have given their time and support to this charity is endless. Ozzy Osbourne holding little India when he visited the centre with Sharon was a wonderful image her mum will treasure.”
John and his team have been at the forefront of technological evolution throughout their work for The BRITs. “In 1996 we were creating the photo montages. They were quite cutting edge then and it was amazing to see people starting to do them two years later. Now with the advances in digital photography and graphics we’ve continued to evolve our output; and we are always pushing technology in our work.”
Today John works with a team of over 15 people to cover The BRITs. There are four photographers, wire people, three editors, three writers, a host of people putting up and taking down branding and signage at the event and runners trafficking the 1GB CF cards back and forth, past security, between photographers and the wire room - all in constant radio contact.
Work on all aspects of The BRITs takes up about seven months of a year in John’s working life and he admits: “over the years we have finely tuned the way that we work and have become highly experienced.”
© John Marshall
Sir Paul McCartney shot on an EOS-1D Mark III while on stage to receive his lifetime achievement award at the 2008 BRITs
Anybody reading this might think that The BRITs is John Marshall’s only ‘gig’ but he has also covered the Nationwide Mercury Music Prize, the Eurovision Song Contest, The Amigo Awards, The Platinum Europe Awards, The Classical BRIT Awards and many other music industry events.
So, where now for John’s photography? “A move to more portraits would be fun. Panoramas are really interesting, but I love the live work. Let’s see what happens.”
- Technical
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John Marshall’s equipment
Cameras:
1 x EOS-1D Mark III
2 x EOS-1Ds Mark II
3 x EOS 5D & additional power packs
Lenses:
2 x EF 16-35mm f/2.8L II USM
2 x EF 24-105mm f/4L IS USM
2 x EF 70-200mm f/2.8L USM
Accessories:
2 x Canon Speedlite 580EX II
20 x 1GB cards (for an event)
2 x Tiny Cycler version Lumidyne power pack
Gary Fong’s light sphere 2 photojournalist flash disperser
Elinchrom lighting system
Additional kit hired in for BRITs
Cameras:
2 x EOS 5D & additional power packs
Lenses:
2 x EF 16-35mm f/2.8L II USM
EF 24-105mm f/4L IS USM
2 x EF 70-200mm f/2.8L USM
EF 300mm f/2.8L IS USM
2 x EF 400mm f/2.8L IS USM
Extender EF 1.4x II
















