April 2008
FORMA - Centro Internazionale di Fotografia
John McDermott believes that a former tram depot in Milan is giving out all the right signals when it comes to promoting photography in Italy.
As home to Italy’s stock exchange, its famous fashion houses and the huge Italian media industry, the northern city of Milan is the undisputed heart of the country’s economy. It has also always been the focal point of Italian photography, serving as home to most of the country’s top photographic agencies and many of its best shooters.
But while somewhere like New York has long had the International Center of Photography (IPC), where important exhibitions are held and aspiring photographers come to study and interact with leading practitioners, there has, until recently, been no such comparable institution in Italy. Thanks to the initiative of the Italian photo reportage agency and photo book publisher Contrasto, there is now such a place.
FORMA, of which Canon Italia is the principal sponsor, grew out of an interesting collaboration between Contrasto, the heavyweight agency founded by photographer Roberto Koch, and two other Milan institutions: the influential national newspaper Il Corriere della Sera, and ATM, the city’s transport authority. Created in 2005, Forma is housed in a stylishly renovated old ATM tram depot in the Porta Ticinese neighborhood, a short distance south of the Piazza Duomo, Milan’s cathedral square and historic center. The project’s goal from the outset was to become the city’s ‘House of Photography’, much the way ICP has done in New York.
FORMA boasts a calendar of frequently changing exhibitions by Italian and international photographers and a vibrant education program that offers professional workshops and now a Masters degree in Photography and Visual Design. The highlight of 2007 was a complete retrospective of the work of Henri Cartier-Bresson and other recent shows have included names like Sebastião Salgado, Peter Lindbergh, Martin Schoeller and Martin Parr. So far, FORMA is succeeding beyond anyone’s expectations. It also boasts what is probably the best-stocked photo bookstore in Italy. Contrasto is known for the quality and diversity of the photo books it publishes and they are all available here. There is even a small but excellent restaurant on the premises. This is, after all, Italy.
The two recent exhibitions at Forma presented a stark contrast in style and subject matter. One of Italy’s greatest living artists, Neapolitan fine art photographer Mimmo Jodice, who has had shows at both the New York and San Francisco Museums of Modern Art, presented a 30-year retrospective of dreamy large format black and white Italian city views and landscapes devoid of any human presence. Entitled ‘Perdersi a Guardare’, or ‘Lost in Looking’, it was a world away from American Jessica Dimmock’s ‘The Ninth Floor’, a gritty and intimate look at the lives of a group of New York City heroin addicts. Contrasto, perhaps not surprisingly, has published high-quality companion books to both of these shows.
It’s appropriate that an institution with Forma’s aspirations should play host to a new national event with lofty aspirations of its own. FORMA was recently the main venue for Fotografica 07 – Canon Photography Week, the first national celebration of the medium and one that Canon Italia plans to make the signature annual event in Italian photography. It was an impressive program that lived up to FORMA’s aims.
For four days in November 2007 (after an abbreviated two-day version of the event in Rome) FORMA was the place to be. People passionate about photography could enjoy a smorgasbord of exhibits, lectures, debates, portfolio reviews, technical classes and close encounters with some of Italian photography’s biggest names, such as Magnum’s Ferdinando Scianna and Paolo Pellegrin, as well as last year’s World Press Photo (WPPh) of Year winner Spencer Platt of Getty Images, and WPPh director Michiel Munneke.
Among the highlights of the week was a slide presentation by mega-agent Grazia Neri about her 40 years in the business, a debate that featured Gianni Berengo Gardin, considered by many to be Italy’s answer to Cartier-Bresson, and up-close encounters with top fashion shooter Bob Krieger, travel photographer and National Geographic contributor Andrea Pistolesi, portrait artist Guido Harari and Belgian photojournalist Bruno Stevens.
One of the livelier debates on offer was simply titled ‘Photography in the Press’ and was led by Denis Curti, the former photography critic of Il Corriera della Sera who now heads Contrasto’s Milan office and is the man in charge at FORMA. The rest of the panel consisted of longtime magazine photojournalist Giorgio Lotti and well-known picture editors Giovanna Calvenzi and Alfredo Albertone.
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Roberto Koch (left) and Denis Curti.
In the space of just three years, FORMA has not only become the home of photography in Milan that it set out to be, but is also making a name for itself internationally, drawing photographers and speakers from around the world and becoming the venue of Italy’s biggest yearly photo event.

