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Inspiration

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EF Lenses

Canon’s world-renowned EF range of L-series premium lenses are the critical link between what your eye sees and what the camera records. As Adam Pretty reveals in this insightful video, while working on assignment shooting white water rafting at London’s
Lee Valley Olympic venue, the prime lenses he chooses are essential in delivering him the ultimate high quality image.

Investing in the best possible glass for the EOS 5DS and EOS 5DS R and not cutting corners ensures that every stage of the capture is of the highest possible quality. From the 24mm and 35mm primes to the tilt-shift 90mm and Canon’s range of super-fast telephoto lenses, watch how Adam uses each one and see the images he creates.

Canon prime lenses give Adam the confidence to push his creativity to the maximum and when used with the EOS 5DS and EOS 5DS R they provide him with the best possible tools to ensure that what he sees is captured and remains true to his vision as one of the world’s best sports and advertising photographers. This revealing film sheds light on Adam’s approach as he works outdoors and demonstrates the capabilities of the lenses with some exceptional images. Be inspired!



“Like in sport, any edge you have on the field is going to help and Canon coming out with a lens that is a stop faster or even half a stop faster, keeps you on top.”



© Adam Pretty / Getty Images