News

From 10 to 14 September 2010 Canon will be at the IBC 2010 exhibition - the leading international event for those involved in creating, managing or distributing content for the electronic media industry - at the RAI Centre, Amsterdam, with a larger, redesigned stand and a range of professional imaging products on show.

The Canon stand (shown above in an artist's impression) at IBC 2010 will provide imaging professionals with the opportunity to see the new XF-series of professional camcorders - the XF305 and XF300, plus the first public appearance of the XF105 and XF100 camcorders. The Canon products on show will also include the EOS DSLRs with Full HD video capabilities, XEED HD projectors and Canon's broadcast TV lenses.

To ensure all of the visitors to IBC can try Canon’s exciting new products with comfort and ease, Canon has a 220m2 stand plus additional space in the Production Village area. The Canon stand highlights will include the newly launched XF100-series camcorders, the EOS 7D DSLR and the XEED HD Theatre. The HD theatre will present showreel footage from Canon products, with projections in both 2D and 3D.

The Production Village will also feature the recently-launched and highly acclaimed XF300-series camcorders, the EOS 5D Mark II and, for the first time, Canon will be displaying a 3D shooting rig using two newly-announced XF105 camcorders. The additional space in the Production Village allows imaging professionals to familiarise themselves with different and complementary imaging products side-by-side, in order to find the best solution for their High Definition production.

Kieran Magee, Professional Imaging Marketing Director, Canon Europe, commented: "Professionals are now using a wider range of technology to shoot everything from television shows and adverts to feature films. IBC is a great opportunity for us to meet with representatives from all parts of the industry and demonstrate products tailored to their production requirements."

Consult the on-stand workflow experts

To demonstrate the ease with which Canon users can produce high-quality video or stills content, two live workflow stations have been incorporated into the stand design. Loaded with editing software from Apple, Avid, Adobe and Grass Valley – the four major NLE software vendors – one of the stations will be devoted to Mac workflows and the other to PC workflows.

Hourly presentations will be made in the XEED theatre by the NLE software vendors, demonstrating the seamless transition from importing HD content to finalising the production. After each presentation, the NLE experts will be available at the Canon workflow stations to answer more detailed ‘how-to?’ questions one-to-one.

Canon’s own software solutions will also be available to try first-hand, including the new XF Utility software for video clip management and Digital Photo Professional for advanced image manipulation. A team of Canon digital product experts will also be on hand to provide advice and information at every stage.