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Canon to show cutting-edge technologies at <br class="br_visual" />IBC 2014

Canon to show cutting-edge technologies at
IBC 2014

© Emmy de Graaf

July 2014

Canon has announced the details of its presence at IBC, the leading global trade show for media and broadcast professionals to be held at the RAI exhibition and convention centre in Amsterdam, the Netherlands, from 12-16 September 2014.

An IBC exhibitor for more than three decades, Canon will be showcasing its entire line-up of broadcast solutions and technologies at IBC 2014, including the recently announced CN7x17 KA S – the company’s first-ever cinema lens to feature a servo drive unit.

Live 4K demonstrations

With growing consumer demand for Ultra High Definition content, there’s never been more focus on the industry to provide the equipment and services required to move professional broadcasting to the next generation. To reflect this, visitors will be able to experience Canon’s full range of cutting-edge solutions as well as live demonstrations including 4K output from studio camera configurations and live colour grading enabled by its 4K reference monitors.

Kieran Magee, Marketing Director, Professional Imaging, Canon Europe said: “We’ve already seen some dramatic shifts in the industry this year and Canon’s presence at IBC 2014 is a reflection of changing times. The bar for quality content is rising every year. Canon is at the forefront of the creative industry, providing products and solutions that professionals need to craft outstanding content, whether in HD or 4K. Helping our customers to capture and tell stories has never been more important. The portfolio of products, and expertise, we’re displaying this year is a demonstration of the tools that they are using to set new standards every day.”

The CN7x17 KA S (above) is Canon’s first-ever cinema lens to feature a servo drive unit. It has 7x magnification, with a 17-120mm focal length, and is ideal for both cinema and broadcast shooting scenarios.

Extensive lens and camera technologies

Highlighting Canon’s commitment to providing an unrivalled choice of creative products and solutions, attendees to IBC 2014 can experience the extensive Canon range of professional lens and camera technologies, including the full power of its optics portfolio. Broadcast professionals will be able to get ‘hands-on’ with over 100 lenses with a vast array of focal lengths and types; from ENG to Cinema to EF lenses. The stand will also display the entire line-up of Canon’s XF-series and XA-series camcorders, providing visitors with the opportunity to ‘Touch and Try’ the recently announced XF205 and XF200 models, as well as the company’s pioneering range of Cinema EOS products.

In addition to Canon’s on-stand experts, a selection of independent industry professionals will also be on-hand to present on an exciting array of topics, sharing their experiences of using Canon products and answering visitors’ questions.

  • Canon’s IBC 2014 stand will be in Hall 11 (Stand E50) of the RAI exhibition and conference centre in Amsterdam, the Netherlands, from 12-16 September 2014.