Canon debuts latest technology at photokina 2016
© David Corfield
This year’s photokina – taking place 20-26 September 2016 – sees Canon launch its new EOS M5 mirrorless camera as well as reveal a host of other imaging, print and video advances. CPN Editor David Corfield was there and reports from Hall 3 of the Kölnmesse in Cologne, Germany...
There’s always a lot to take in at photokina and Canon was out in force this year with its strongest product line to date. With the new EOS M5, the EOS 5D Mark IV as well as the new top-of-the-range EOS C700 digital cinema camera – all launched in the space of a month – there was plenty to see and do in Hall 3.
Speaking about the new flagship mirrorless camera, the EOS M5, Canon Explorer and photojournalist Gali Tibbon was quick to praise its impressive performance, citing its AF speed and processing power as compelling reasons to consider it as a viable tool for serious enthusiasts as well as professionals. She remarked: “When I first saw it, it looked really cool, like someone had shrunk my EOS 5D Mark III! I liked the design and it felt solid – fitting naturally in my hand, with all buttons and dials in the right place. It’s definitely not what I imagined from a mirrorless camera.”
The EOS M5 is the first EOS to include Canon’s new DIGIC 7 processor, and is packed with the very best imaging technology, including a 24.2 Megapixel APS-C CMOS sensor and Dual Pixel CMOS AF for sharp, precise photos and dynamic, cinematic movies. The perfect compact companion for high-end photographers, or an alternative to mid-level DSLR cameras, the EOS M5 is a welcome landmark addition to Canon’s mirrorless range.
New standards in print, stills and video
Launched earlier this month at the International Broadcasting Convention (IBC) in Amsterdam, the new EOS C700 digital cinema camera made its photokina debut and impressed many with a variety of headline features including a stunning 120fps 4K RAW recording ability. Also impressing was the EOS 5D Mark IV which, with its 4K movie recording option, also whetted the appetite of filmmakers as well as stills photographers.
On display was the imagePROGRAF printer range, including the mightily impressive PRO-1000 A2 printer, which was shown in the video zone alongside a prototype 8K 30-inch HDR display. Canon’s message of an all-encompassing workflow was certainly clearly evident as visitors took a special ‘tour’ using a touch-zone card that would guide them through a special digital journey around the Hall.
Workflow, software and HD photobooks
Canon has updated its Digital Photo Professional software to version 4.5, as announced here and experts were on hand at the show to explain its RAW workflow options and to demonstrate its advantages in a special workflow zone. Visitors were also offered an opportunity to sample Canon’s Irista online storage service and its Lifecake app – a photo-sharing app aimed at parents with young children – which Canon acquired in 2015.
Canon devoted a significant part of its stand to promoting its aftermarket services, including its HD photobooks. Encouraging visitors to browse a range of high quality books of various sizes, there was no doubting the quality and ease of self-publishing and the hdbook range attracted a lot of interest, particularly from social and wedding photographers looking for alternative options to the tradition photo album.
Designed for life
Overall impressions from the Canon Hall were of a range of imaging products that have been created from nearly 80 years of expertise and know-how, blending innovation and design with pioneering technology to create award-winning imaging and video products that continue to pursue perfection in every area.
The growing demand for solutions that extend far beyond the hardware was very much in evidence and as deals were being done by dealers and distributors behind the closed doors of the meeting rooms, visitors on the stand were showing just how popular Canon’s other services were as photokina once again gave us an indication of how the industry is changing and which direction it might take over the next two years. See you back here in 2018?