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Gary Schmid


Gary Schmid on photographing jewellery with models

By Gary Schmid, Monday October 06, 2014

© Gary Schmid

One of my regular clients from the jewellery industry wants at least one collection a year shooting with models involved. On most of these shoots, the model is shot on her own in poses drawn on the mood board, which have been developed beforehand, with the jewellery placed on the model afterwards in post-production. As it is quite challenging to have the perfect pose and expression for both the model and the jewellery – which of course should be the hero – the jewellery must be placed perfectly.

Just have a close look next time you flick through the pages of a magazine (the duty free magazines on flights are perfect). In many cases the jewellery in lifestyle advertising is obviously placed, which I personally don't like.

The shoot we did last week involved trying the natural approach, with the model actually wearing the jewellery so we could achieve what we wanted. The jewellery looked perfect and went with the pose of the model beautifully. The lighting arrangement for combined shoots like this is a bit more tricky, as you need soft light for the model and more focused - harder - light to give life to the jewellery. And the client request to have some wind in the girl's hair didn't made my life easier either, as the earrings started moving. But in the end we got a great outcome and these challenges are part of what I love about my job.

© Gary Schmid

© Gary Schmid