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Ambassadors Programme

Explorer

Quentin Caffier

May12

Tokyo Newcomers: Metaphore for Viacomit

By Quentin Caffier, Tuesday May 12, 2015
Photographer: Quentin Caffier Model: Paul Shin Styling: Kumiko Kobayashi assisted by Motoko Yamagishi Make-up: Sari Togashi Hair: Yumiko Hikage assisted by Yukiko Matsumoto

Photographer: Quentin Caffier
Model: Paul Shin
Styling: Kumiko Kobayashi assisted by Motoko Yamagishi
Make-up: Sari Togashi
Hair: Yumiko Hikage assisted by Yukiko Matsumoto © Quentin Caffier

Continuing my shoots for the French online style magazine Viacomit in Japan, I worked next with a brand called Metaphore. The brand was founded in 2009 by designer Daisuke Kawaguchi. "Metaphore" is a French word that refers to metaphor in English. And the word "metaphore" combines the Greek words 'meta' (over, beyond) and 'phero' (to carry). This is a way for Daisuke Kawaguchi to express his vision of fashion, which is to inspire other forms of art and thus transmit a message for each collection. It also seeks to combine aesthetics with strong functional and practical dimensions, particularly in the choice of materials used.

The streetwear pieces can also can be mixed with classic cuts and colours that alternate between wise marine blues and bright saturated colours.

For more images, please visit: http://viacomit.net/en/2015/04/15/metaphore-ss15-collection-styled-by-viacomit/

Photographer: Quentin Caffier Model: Paul Shin Styling: Kumiko Kobayashi assisted by Motoko Yamagishi Make-up: Sari Togashi Hair: Yumiko Hikage assisted by Yukiko Matsumoto

Photographer: Quentin Caffier
Model: Paul Shin
Styling: Kumiko Kobayashi assisted by Motoko Yamagishi
Make-up: Sari Togashi
Hair: Yumiko Hikage assisted by Yukiko Matsumoto © Quentin Caffier