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News

PowerShot G7 X: a pocketable compact inspired by EOS

PowerShot G7 X: a pocketable compact inspired by EOS

September 2014

Canon has announced the new PowerShot G7 X compact, which features a host of new creative features and technologies to bring advanced performance and control in stills and movies in a pocketable size, aimed squarely at professional photographers and serious enthusiasts.

The PowerShot G7 X – announced at the photokina show in Cologne, Germany – boasts a large 1.0-type 20.2 Megapixel sensor along with a super-bright f/1.8-2.8 24-100mm 4.2x zoom lens and “DIGIC 6” EOS-type image processing to bring new levels of creative performance to the most demanding of photographers even in low light.

ENVIABLE RESULTS IN ANY SITUATION

Capture sharp detail in even the most challenging situations thanks to the bright f/1.8-2.8 lens, which lets a lot of light reach the sensor. With a 4.2x optical zoom (24-100mm) it is ideal for both wide-angle photography and getting closer to your subjects. Shoot stunning portraits with beautiful perspective and background blur using the wide aperture at full zoom.

ROBUST AND STYLISH DESIGN

The PowerShot G7 X is a new addition to Canon’s ‘Premium Expert’ range of cameras that satisfy the need for performance and pocketability.

An all-metal exterior lends the PowerShot G7 X a truly professional feel that not only looks good but also gives the user confidence in the camera’s ability to withstand intensive use.

The PowerShot G7 X looks as stylish as it performs with a signature red keyline signifying a new-look for the G-series.


The PowerShot G7 X's combination of a superb Canon lens, large 1.0-type sensor and the power of the “DIGIC 6” processor means it delivers stunning image quality in all light conditions.

Canon’s HS System – with “DIGIC 6” and a large 1.0-type, 20.2 Megapixel CMOS sensor – gives exceptional image quality and excels in low-light, making it easy to capture the real atmosphere of the moment without flash or a tripod. And thanks to an intelligent optical Image Stabilizer, the PowerShot G7 X automatically adapts and ensures sharp, detailed photos and videos even when shooting at full zoom or handheld in low-light, plus movies will be spectacularly steady thanks to 5-axis movie stabilisation.

EXPERT CONTROL

Quick access to advanced controls and settings is made easy thanks to a dedicated exposure compensation dial, Lens Control Ring and customisable buttons. Full Manual and RAW with multi-aspect support can be used to get just the shot required while a built-in 3-stop ND filter extends shooting capability, such as shooting in daylight with slower shutter speeds.

Thanks to the power of WiFi, Mobile Device Connect with NFC offers quick and easy wireless connection.

MAKE MOVIES WITH A PERSONAL TOUCH

Making stunning movies is easy. With one touch of a button you can shoot smooth, realistic Full HD 60p movies in stereo, recorded in the widely compatible MP4 format. Achieve perfect focus with the MF Peaking function and explore your creativity using manual movie control.

New for the PowerShot G7 X, Manual Movie mode offers the ultimate in creative expression with full control of ISO, shutter speed and aperture. Mobile Device Connect with NFC allows easy transfer of images to preferred WiFi devices while Image Sync simplifies backup to cloud-based services such as Canon’s own Irista.

INTUITIVE TOUCHSCREEN

A high-quality LCD sRGB tilt-up touchscreen, with 1,040,000 dot resolution, ensures excellent colour accuracy, image clarity and contrast. A touch interface enables more intuitive control, with pinch zoom capability in review mode and Touch AF for instant selection of focus points.

A HOST OF ADVANCED FEATURES

The PowerShot G7 X boasts a host of new features including ultra-fast focusing thanks to a super-responsive 31-point autofocus system with high-speed sustained continuous shooting.

For complete creativity, the camera boasts an impressive array of creative modes. Shoot stunning starry nightscapes, star trails or star time-lapse movies with Star Mode, use HDR to capture high contrast scenes without a tripod or employ Background Defocus to achieve beautiful, SLR-style background blur. A built-in 3-stop ND filter extends the camera’s creative options even in bright sunlight, allowing the user to still shoot with slower shutter speeds.

PowerShot G7 X - key features at a glance


  • Bright f/1.8-2.8 24-100mm 4.2x zoom Canon lens; 8.4x ZoomPlus.
  • HS System: 20.2 Megapixel 1.0-type CMOS sensor, “DIGIC 6” for stunning results up to ISO 12,800.
  • Intelligent IS adapts to the situation for sharp shots; 5-axis Dynamic IS for steady movies.
  • Expert handling with Lens Control Ring, customisable menus, shortcut buttons, touchscreen and dedicated exposure compensation dial.
  • Multi-aspect RAW and RAW+JPEG recording.
  • Large 7.5 cm (3.0") tilting PureColor II G Touch LCD (1040k sRGB) with Touch AF.
  • Super-fast 31-point AF; MF Peaking for accurate focusing.
  • High-speed sustained continuous shooting and support for UHS-I SD cards.
  • Full HD 60p movies with stereo sound recorded in high quality MP4 format.
  • Manual control in movie for extended creativity (Aperture, Shutter speed and ISO sensitivity).
  • WiFi with NFC and Mobile Device Connect Button. Remote Shooting possible via smartphone or tablet.
  • Star Mode (Star Portrait, Star Nightscape, Star Trails, Star Time-Lapse Movie), Background Defocus and HDR mode.

The PowerShot G7 X is on display at the photokina show in Cologne, Germany, from 16-21 September 2014 and will go on sale towards the end of October 2014.