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Canon promises <br class="br_visual" />an experience to remember at <br class="br_visual" />photokina 2014

Canon promises
an experience to remember at
photokina 2014

© Köelnmesse

August 2014

Canon has announced details of its presence at photokina 2014 – taking place at the Köelnmesse in Cologne, Germany, from 16-21 September – where it will be unveiling its most interactive environment ever at the world’s largest photography and imaging show. Designed around helping photographers to immerse themselves in the latest technologies, Canon’s programme at the show will offer visitors a digital imaging experience that highlights its industry leading range of products and services...

© David Corfield

Hundreds of visitors queue up waiting to get through the turnstiles during the 2012 photokina show.

Canon’s stand at photokina 2014 will be dedicated to the journey of capturing a moment or memory. Within an open, free-roam environment, visitors will be invited to undertake shooting challenges, with experts on-hand to guide them along the way. The experiential event will go far beyond simple 'touch and try' demonstrations, and instead provide the opportunity to truly experience the Canon range.

The Canon stand will also feature live presentation sessions with Canon Ambassadors and Explorers. Presenters will include the landscape and travel photographer David Noton and photojournalist and documentary filmmaker Ulla Lohmann, both of whom are Canon Explorers, plus action photographer, filmmaker and Canon Ambassador Richard Walch: all of whom will be providing first-hand accounts of how Canon products have helped them to realise their individual creative visions. Furthermore, photographer and Canon Explorer Jörg Kyas will be taking on interactive challenges set by visitors – providing a unique way for enthusiasts to learn about new styles or techniques.

In addition, Canon’s custom-designed platform for managing and sharing a world of images, irista, will be demonstrated, highlighting Canon’s dedication to furthering the capabilities of digital services. Visitors will also be able to browse Canon equipment and piece together their own ‘virtual kitbag’ using touchscreen tables placed around the stand.

© David Corfield

Canon Ambassador Richard Walch (above) will be presenting at photokina 2014 to explain how Canon imaging products have helped him to realise his creative visions.

An immersive experience

Alessandro Stanzani, Head of Consumer Imaging, Canon Europe, explained: “photokina 2014 for us is about immersing customers in a world of exciting imaging possibilities. We’re creating an experiential environment that will challenge visitors to think much more deeply about their photography. Our photokina presence will demonstrate the very best in product and service innovation as we encourage photography explorers to truly engage with the Canon brand.”

To allow attendees the opportunity to retain their experience, Canon Live Pass RFID cards will be supplied to allow visitors to scan in at key points around the stand in order to create a souvenir site which is tailored to their interest areas, and to which they can refer after the show.

Keeping in touch

Those not attending can keep up to speed via the official Canon Europe YouTube channel, where videos will provide a summary of each day’s events. Alternatively, the action can be followed live on Facebook at or on Twitter at @CanonPhotokina / #CanonPhotokina. A virtual tour of the Canon experience, other Canon photokina content and the chance to register to attend photokina 2014 will be available on Canon’s dedicated photokina website here.

  • Canon’s photokina 2014 stand will be located in Hall 3.2 at the Köelnmesse in Cologne, Germany. The show runs from 16-21 September 2014 and is open to visitors from 10am to 6pm (CET) each day.