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Canon showcases Cinema EOS System
at European launch

November 2011

Hundreds of top professionals from the broadcast, film making and media industries flew into Berlin, Germany, to witness the official European launch of Canon’s new professional digital cinematography system – Cinema EOS – on 22 November at the city’s ‘Event Island’ venue.

Those attending sat in a packed movie theatre to discover all about the Cinema EOS System during a 75-minute presentation that was hosted by the Chief of Communication for Canon Europe, Middle East and Africa, James Leipnik. At launch the Cinema EOS System includes the C300 (EF mount) and C300 PL (PL mount) Digital Cinema Cameras, which feature Super 35mm-equivalent CMOS sensors, plus seven new 4K-ready Cinema Lenses.

The first key speaker was Ryoichi Bamba, President and CEO of Canon Europe, Middle East and Africa, who told the audience: “Our involvement in film can be traced back to the 1970s, when Canon won a series of Academy Awards for lenses, but it was really the EOS 5D Mark II, launched in 2008, that was the catalyst for our new involvement in film production.”

Mr. Bamba was followed on stage by the Chief Executive, Image Communication Products Operations Canon Inc., Masaya Maeda, who revealed that the three of the key elements that have facilitated the development of the Cinema EOS System are Canon’s CMOS sensor technology, its image processing technologies including DIGIC DV III, plus its history of lens design and development. Mr. Maeda commented: “With products like the C300 we want to facilitate cost effective film creation and production. The concept of the C300 is to provide a design that is compact and lightweight and that offers new and unique filming opportunities. We plan to have the most comprehensive lens selection in the world, from specialist, telephoto and fisheye [lenses] to the highest cinema plus products.”


Cinematographer Anthony Dod Mantle (BSC, DFF, ASC) on the new Canon Cinema EOS System.

The key technologies contained within the Cinema EOS System were then explained in a technical presentation by the Business Development Manager for Professional Video, Canon Europe, Middle East and Africa, Peter Yabsley, before the French filmmaker Sébastien Devaud took to the stage to screen his three-minute film ‘Out of Tunes’, that was shot with the Cinemas EOS System. Devaud told the audience that the C300 was “a storyteller’s camera” that provided brilliant results in all conditions, and he also identified other key benefits that he discovered when shooting with the Cinema EOS System. These benefits included working natively in an MXF workflow environment, the use of slow shutter for special effects, and the shooting flexibility that the system offers thanks to its compatibility with Canon’s EF lens range, including fisheye, macro, and tilt and shift lenses.

The audience was then shown a film of the first reactions to the Cinema EOS System from the Oscar-winning cinematographer Anthony Dod Mantle, who won an Academy Award for his work on ‘Slumdog Millionaire’. Anthony Dod Mantle summed up the Cinema EOS System by stating: “It comes from a world of technology, but I think it’s going to feed the world of artistry in cinema; and I think it’s fantastic.”

For the US launch of Cinema EOS in Hollywood on 3 November 2011 top US filmmakers were set the brief to explore the creative potential and the challenge of the suitability of using these products and lenses for mainstream movie making. Their reactions to using Cinema EOS System were shown on the giant screen in Berlin, alongside the films ‘XXIT’, by Sam Nicholson (ASC), and ‘Möbius’ by Vincent LaForet.

At the end of the main presentation the curtains drew back to reveal an extensive demo area where all of the guests could ‘touch and try’ the Cinema EOS System – it included a special presentation area where French filmmaker Pierre Deschamps explained how he fared during his first test of the Cinema EOS System. Various technical aspects of the system were highlighted in specific booths including those dedicated to wireless shooting, high resolution, low light, dynamic range, a C300 and EF lens counter, plus a shooting gallery where broadcast and film professionals eagerly handled a variety of Cinema EOS shooting rigs and viewed footage output on screens.

To give visitors a glimpse into future Cinema EOS products behind glass Canon also showcased its planned Cinema EOS DSLR camera, that’s equipped with a 35mm full-frame CMOS sensor and supports the recording of 4K video, plus four of the future lenses that will join the system. The display drew many onlookers eager to see the next steps in the Canon Cinema EOS System.


A packed crowd of professionals from the broadcast, film and media industries listen as the Chief of Communication for Canon Europe, Middle East and Africa, James Leipnik, begins the European launch presentation for the Cinema EOS System that was held in Berlin on 22 November 2011.