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News

Canon launches <br class="br_visual" />EOS M Compact <br class="br_visual" />System Camera

Canon launches
EOS M Compact
System Camera

July 2012

Canon has expanded its award-winning EOS range with the launch of the new EOS M, the company’s first ever Compact System Camera (CSC). The EOS M offers DSLR-quality imaging and is designed for those who use photography to share their everyday passions – from loved ones, to fashion and culture, music and art.

 

The EOS M is targetted at compact camera users who are looking for SLR image quality in a smaller package.

Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact and easy-to-use model, the EOS M is the perfect, take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images.

The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s renowned EOS imaging heritage into a stylish, compact design. The camera launches alongside two new lenses, the EF-M22mm f/2 STM pancake and the EF-M18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite flashgun - the Speedlite 90EX - providing everything you need to capture stunning images every day. For greater possibilities, the EOS M can also utilise Canon’s extensive range of over 70 EF lenses via the new Mount Adapter EF-EOS M.

The quality of a Canon DSLR

 

An easy-to-use touch-screen LCD on the EOS M puts creativity at your fingertips.

Print your favourite moments in poster-size or crop your image for maximum impact – whether shooting the atmosphere of your favourite club or the intricate stitching of the latest must-have handbag – thanks to the EOS M’s high-resolution, 18 Megapixel APS-C Hybrid CMOS sensor. The large sensor also allows you to artistically blur the background for beautiful portraits, or for close-ups with impact.

With the inclusion of Canon’s DIGIC 5 processor, colours ‘pop’ and skin tones are beautifully natural, whilst a super-fast shutter (up to 1/4000sec) allows you to capture split-second action. The atmosphere of evening shoots and challenging night-time scenes are also easily recorded in stunning detail thanks to the EOS M’s sensitive native ISO range of 100-12,800 (extendable to 25,600).

For pin-sharp shots and professional-looking footage, this new design features a Hybrid AF System that supports super-fast, accurate AF when shooting stills and movies – allowing you to record any moment with confidence.

 

The Mount Adapter EF-EOS M allows photographers to use the EOS M with Canon's EF range of lenses.

Shoot what you see and easily express your creative vision

Every aspect of the EOS M has been designed to make it simple to capture beautiful, creative, high-quality images. From the very first swipe across the bright, high-resolution, 7.7cm (3.0”), Clear View LCD II Touch Screen, the EOS M gives you as much or as little control over your photos as desired. Simply select different shooting modes and settings via the on-screen icons, or let Scene Intelligent Auto adjust the camera settings according to the subject and shooting conditions, leaving you free to focus on composition and selecting the perfect moment to hit the shutter release button.

Extend your vision with the EF range of lenses

EOS M users can shoot with the confidence that comes from having the world's most comprehensive photographic system behind them. Whether you want to capture every detail of a close-up or zoom in to frame a subject in the far distance, any one of Canon’s extensive range of EF lenses can be connected via the new Mount Adapter EF-EOS M for photographic flexibility.

 

The Canon Speedlite 90EX flashgun operates with the EOS M and can be removed from the hotshoe when not in use.

Creative possibilities with Speedlite 90EX flash and Creative Filters

With the new Canon Speedlite 90EX flash unit, you can also explore creative lighting techniques to add an extra level of interest to your shots.

Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flashguns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.

Alternatively, you can create unique images with a range of Creative Filters like Toy Camera effect, Grainy B&W or even a filter that mimics the distortion of a fish-eye lens. The filters can be applied before the shot is captured, with the result previewed in Live View, allowing you to experiment with different effects before selecting the perfect treatment for your final image.

 

Two lenses are available at launch with the EOS M camera: the EF-M18-55mm f/3.5-5.6 IS STM standard zoom and the
 EF-M22mm f/2 STM pancake lens.

Turn filmmaker with EOS Movie and Video Snapshot

When a moment calls for more than a still image, the EOS M lets you switch easily to Full HD video with stereo sound for superb results. Video Snapshot mode also helps family and friends avoid long home movie viewing sessions, guiding you to create exciting movies in-camera, with a professionally edited feel.

Extending the EOS System with dedicated accessories

In addition to compatibility with Canon’s existing EF lenses (via Mount Adpater EF-EOS M), accessories and Speedlites, the EOS M launches with its own bespoke range of compact accessories. Two new EF-M lenses offer portability and high performance when using the new model – the EF-M18-55mm f/3.5-5.6 IS STM standard zoom and the 
EF-M22mm f/2 STM pancake lens. Both lenses feature new Stepper Motor technology for exceptionally smooth AF performance, as well as precision Canon optics, while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.

EOS M – key features

  • 18 Megapixel APS-C Hybrid CMOS sensor.
  • The quality of a digital SLR in a compact body.
  • Scene Intelligent Auto.
  • Be versatile with interchangeable lenses; EF lens compatibility (via Mount Adapter EF-EOS M).
  • Create out-of-focus backgrounds for high impact.
  • Easy-to-use touch-screen LCD.
  • Atmospheric photos in low light.
  • Full HD video with Video Snapshot Mode.