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Explorer

Gary Schmid

Jan08

I'm a foodie!

By Gary Schmid, Mittwoch Januar 08, 2014
Out of some dozen or so buckets we found one that we could use for this photo... and we didn't even have to change the logo in post-production. Taken on a Canon EOS 5D Mark III with an EF100mm f/2.8L Macro IS USM lens; the exposure was 1/200sec at f/16, ISO 160.

Out of some dozen or so buckets we found one that we could use for this photo... and we didn't even have to change the logo in post-production. Taken on a Canon EOS 5D Mark III with an EF100mm f/2.8L Macro IS USM lens; the exposure was 1/200sec at f/16, ISO 160. © Gary Schmid

In this case being a foodie is not about loving to eat... it is about my most beloved photography subject: FOOD. Recently I undertook a big production to capture over 50 different items for Southern Fried Chicken. Food photography for a fast food chain is a special section within the field. To capture 'Burgers & Co.' perfectly some good experience and a great team is needed. I do love food styling as well but, for this kind of production, my team of stylists comes with me. We selected one perfect bun out of almost 100 that were specially produced for us. All of the ingredients are hand-picked and to 'build' a burger until it is ready to shoot easily takes an hour. Some glycerine makes the perfect water drops [for the tomato] - the drops stay and don't run down as water would do - and the burger is captured!

The final burger after building it piece-by-piece and shooting it using a very defined lighting set up. Taken on a Canon EOS 5D Mark III with an EF100mm f/2.8L Macro IS USM lens; the exposure was 1/200sec at f/16, ISO 160.

The final burger after building it piece-by-piece and shooting it using a very defined lighting set up. Taken on a Canon EOS 5D Mark III with an EF100mm f/2.8L Macro IS USM lens; the exposure was 1/200sec at f/16, ISO 160. © Gary Schmid