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EOS 7D Mark II <br class="br_visual" />and EF11-24mm <br class="br_visual" />lens win Camera <br class="br_visual" />Grand Prix

EOS 7D Mark II
and EF11-24mm
lens win Camera
Grand Prix

May 2015

The EOS 7D Mark II DSLR has been honoured twice in the 2015 Camera Grand Prix (GP) Japan awards, winning 'Camera of the Year' and 'Readers Award' prizes...

 

The EOS 7D Mark II is a game-changer in terms of performance with advanced autofocus and Dual DIGIC 6 processors.

The EOS 7D Mark II was praised for its fast continuous shooting speed of 10fps, 65-point all cross-type AF system and other advanced features that, according to the committee, "befit a flagship-level digital SLR camera". The camera was also recognised for bringing high-level features together into an easy-to-use design, enabling users to effortlessly capture both moving and static subjects. Furthermore, the jury members highlighted the camera's "revolutionary" anti-flicker function, which ensures optimal exposure when shooting in environments lit by fluorescent or mercury-vapour lighting. The EOS 7D Mark II was said to be the only DSLR equipped with an APS-C-size sensor that made its presence felt and, thanks to its telephoto effect, continuous shooting speed and other features, brought new value to the APS-C-size sensor format.

In addition, the committee noted that Canon's promotional efforts in Japan were successful in generating buzz for the camera, lauding the company's marketing materials, which included seven catalogues that each focused on a different photography genre, as appealing and easy to understand.

EF11-24mm f/4L USM lens honoured

In addition, the new EF11-24mm f/4L USM lens took home the Lens of the Year award, resulting in Canon claiming three out of the four Camera GP Japan awards presented this year.

 

The EF11-24mm f/4L USM boasts superb optical clarity thanks to the use of four aspherical lens elements and a brand-new lens coating.

The lens was recognised by the committee for achieving the world's widest angle of view starting at a minimum focal length of 11mm, without any of the image distortion synonymous with fisheye lenses. The committee also noted that, thanks to the generous use of cutting-edge optical technologies and advanced lens-coatings, the EF11-24mm f/4L USM effectively corrects for aberrations commonly associated with ultra-wide-angle lenses, "delivering a level of image quality capable of supporting use even with cameras with high pixel counts". Concluding, the committee said that the lens offers specifications and a perspective that are "truly unique."

About the Awards

The Camera Grand Prix (GP) Japan awards - now in their 32nd year - are considered one of the most sought-after camera and lens product awards in Japan, and are organised by the Camera Journal Press Club (CJPC), consisting of journalists from major Japanese photography and camera magazines.