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EOS C300 picks up another prestigious design award

EOS C300 picks up another prestigious design award

November 2013

The EOS C300 digital cinema camera is no stranger to awards, having already won many accolades from the filmmaking industry. As part of Canon’s acclaimed Cinema EOS system of professional digital cinematography products, it has now been recognised for design excellence by the Hong Kong Design Centre with the prestigious 2013 Design for Asia Silver Award.

Launched in 2003, the Design for Asia (DFA) Awards celebrate design excellence, honouring and acknowledging outstanding designs that have the potential 'to increase the quality and vibrancy of life in Asia and create globally sustainable ideas.' Winners of the 2013 DFA Awards, including the DFA Grand, DFA Special and DFA Gold and Silver Awards, were selected from around 970 entries representing designs launched between January 1, 2011 and July 31, 2013, in one or more Asian markets.

The Design for Asia accolade, Canon’s first, was achieved following the company’s first-ever submission to the DFA Awards. To date, in addition to being selected as a finalist for an International Design Excellence Award in the USA, the EOS C300 has been recognized with a range of prestigious industry awards, including an iF design award in Germany, plus a Good Design Award and a Machine Design Award, both in Japan.

The Canon EOS C300 digital cinema camera, seen here with Canon’s range of EF Cinema lenses, has been recognised for design excellence by the Hong Kong Design Centre with the 2013 Design for Asia Silver Award.

On this most recent accolade, Mike Owen, European Professional Imaging Communications Manager, Professional Imaging Department, Canon Europe, commented: "We are honoured to receive this award, which recognises the importance of design in the EOS C300, and indeed all our digital cinema products. Canon works very closely with filmmakers and videographers in continually developing the Cinema EOS system to ensure that performance, handling, styling and functionality is optimised for quality, efficiency and ease-of-use. From all the positive feedback we receive from users, it's clear that the design of the C300 was successful, and it's much appreciated that this is recognised from a respected institution such as the Hong Kong Design Centre."

The launch of the Cinema EOS System lineup of cinema cameras and lenses in January 2012 marked Canon’s entry into the motion picture production industry. The EOS C300, winner of this year’s DFA Silver Award, was the first Cinema EOS System camera introduced and combines exceptional imaging performance with outstanding mobility and expandability to meet the demanding production needs of the motion picture industry.