Scegli la tua lingua
  • Deutsch

    Sämtliche Inhalte auf der CPN-Website sind auf Englisch verfügbar. Einige Inhalte, wie z. B. Produktbeschreibungen, aktuelle Produkteinführungen und einige technische Artikel, sind ebenfalls auf Deutsch, Spanisch, Französisch, Italienisch und Niederländisch erhältlich. Wählen Sie in der Liste oben Ihre Sprache aus, damit sämtliche darin verfügbaren Inhalte automatisch entsprechend Ihrer Wahl dargestellt werden. Ansonsten wird als Standardsprache Englisch verwendet.

  • English

    All content published on the CPN website is available in English. Some content – such as product descriptions, recent product launches and some technical articles – is also available in German, Spanish, French, Italian and Dutch. Choose your language from the list above and all content that is available in your language will automatically be displayed in your language, otherwise the default language will be English.

  • Español

    Todo el contenido publicado en la página web de CPN está disponible en inglés. Parte del contenido –como descripciones de producto, lanzamientos recientes de productos y algunos artículos técnicos– también están disponibles en alemán, español, francés, italiano e holandés. Elija su idioma en la lista anterior y todo el contenido que esté disponible en su idioma aparecerá automáticamente en ese idioma, o , si no, en el idioma predeterminado que es el inglés.

  • Français

    Tout le contenu publié sur le site Web de CPN existe en anglais. Une partie du contenu (comme les descriptions de produit, les lancements récents de produit et certains articles techniques) est également publié en allemand, en espagnol, en français, en italien et en néerlandais. Choisissez la langue dans la liste ci-dessus, et tout le contenu offert dans votre langue s’affiche automatiquement ; par défaut, le reste s’affiche en anglais.

  • Italiano

    Tutti i contenuti pubblicati sul sito CPN sono disponibili in inglese. Alcuni contenuti come descrizioni di prodotto, lanci di prodotti recenti e alcuni articoli tecnici sono disponibili anche in tedesco, spagnolo, francese, italiano e olandese. Seleziona la lingua dall'elenco in alto e automaticamente si visualizzeranno tutti i contenuti disponibili in quella lingua; diversamente la lingua di default sarà l’inglese.

  • Nederlands

    Alle inhoud die op de CPN-website wordt gepubliceerd, is beschikbaar in het Engels. Bepaalde inhoud, zoals productbeschrijvingen, onlangs gelanceerde producten en sommige technische artikelen, zijn ook beschikbaar in het Duits, Spaans, Frans, Italiaans en Nederlands. Kies de taal uit bovenstaande lijst, waarna alle inhoud die beschikbaar is in de gewenste taal, automatisch in die taal wordt weergegeven. Anders is Engels de standaardtaal.

Ambassadors Programme

Questo articolo non disponibile in Italiano
Explorer

Clive Booth

apr02

Photograph 100 Easter bunnies? I was all ears!

By Clive Booth, giovedì aprile 02, 2015
Two bunnies relax outside the Tate Modern in London, UK. They must have been regulars as no one seemed to notice their presence in the queue. Taken on a Canon EOS-1Ds Mark III with an EF85mm f/1.2L USM lens; the exposure was 1/8000sec at f/1.2, ISO 100.

Two bunnies relax outside the Tate Modern in London, UK. They must have been regulars as no one seemed to notice their presence in the queue. Taken on a Canon EOS-1Ds Mark III with an EF85mm f/1.2L USM lens; the exposure was 1/8000sec at f/1.2, ISO 100. © Clive Booth

“You have two days to photograph 100 black satin bunnies with fluffy white tails in a total of 18 famous landmarks in and around central London.” I was all ears!

H&M is a Swedish retail clothing company, known for its fast-fashion clothing for men, women, teenagers and children. The bunnies’ role was to create awareness of the 2010 launch of H&M’s London Home store in Oxford Street. The brief was simple: photograph them at various London landmarks using unusual angles, depth-of-field and abstraction to give hints as to their location. These pictures were to be published in the fashion press and posted on the H&M Facebook page for members of the public to try and figure out their whereabouts, then rush to find a bunny, complete with £20 H&M Home voucher.

Trusting this job to instinct I was drawing on my years as a graphic designer/art director first and photographer second. It took exactly 20 minutes to shoot the first two bunnies at the London Eye, paw in paw as the early morning sun warmed Europe’s tallest Ferris wheel. With the first bunnies in the bag (so to speak) we moved onto the Royal Festival Hall then Waterloo Bridge opened up the shoot to slightly quirkier and, in some ways, more sinister bunnies; a row all in shadow seen from the ascending stairway under the gaze of a security camera.

The South Bank and the Tate Modern offered opportunities for impromptu bunnies relaxing on the Millennium Bridge and soaking up the sun, then lining up for group shots in front of St Paul’s Cathedral. Two sat outside the Tate Modern and queued to see the 'Gauguin: Maker of Myth' exhibition. It’s possible that they may have mistaken this work for that of Gauguin’s friend Vincent van Gogh, and were eager to see his notable work 'Field with Two Rabbits'. Still on foot we headed to HMS Belfast, but as guns and bunnies don’t mix we didn’t linger, keeping going until we reached the south embankment walk leading to Tower Bridge. Following a pleasant interlude with a bemused drunk in Soho Square, we headed to Hyde Park Corner where 25 tiny tourists lined up to watch the sun set on Marble Arch.

In just two days our little furry friends had become bookworms at the British Museum, canoodled in Covent Garden, taken taxis to Notting Hill, perused the Portobello Road and chatted on the Chelsea Embankment.

Thanks to Anna Whiting and Sam Gainsbury, Emmy award-winning and Bafta nominated production designer Joseph Bennett and location manager Richard Blackburn. Our team numbered 13 in total – four production, two art department, one location manager, two unit drivers, two runners, myself and assistant Roger Richards – plus 100 bunnies.


Picture gallery: www.clivebooth.viewbook.com/album/hm / Full story: www.clivebooth.com/hm

Two bunnies make a run for it on the steps to Millennium Bridge, London, UK. Taken on a Canon EOS-1Ds Mark III with an EF70-200mm f/2.8L IS USM lens at 173mm; the exposure was 1/800sec at f/2.8, ISO 100.

Two bunnies make a run for it on the steps to Millennium Bridge, London, UK. Taken on a Canon EOS-1Ds Mark III with an EF70-200mm f/2.8L IS USM lens at 173mm; the exposure was 1/800sec at f/2.8, ISO 100. © Clive Booth

Bunnies relaxing on the Millennium Bridge and soaking up the sun, then lining up for group shots in front of St Paul’s Cathedral, London, UK. Taken on a Canon EOS-1Ds Mark III with an EF70-200mm f/2.8L IS USM lens at 175mm; the exposure was 1/2000sec at f/2.8, ISO 100.

Bunnies relaxing on the Millennium Bridge and soaking up the sun, then lining up for group shots in front of St Paul’s Cathedral, London, UK. Taken on a Canon EOS-1Ds Mark III with an EF70-200mm f/2.8L IS USM lens at 175mm; the exposure was 1/2000sec at f/2.8, ISO 100.
© Clive Booth