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Canon showcases full Cinema EOS range at IBC 2012

Canon showcases full Cinema EOS range at IBC 2012

© Emmy de Graaf

September 2012

The full Cinema EOS range – including the flagship 4K EOS C500 camera – went on public display for the first time ever in Europe as part of Canon’s wide range of Full HD and 4K products that were shown at the IBC show in the RAI, Amsterdam, from 7-11 September 2012.

The C500 drew much attention as the ever-expanding line-up of Cinema EOS cameras and lenses was showcased at the leading global show for media and broadcast professionals. The event also saw EOS DSLRs with Full HD movie making capabilities, EF lenses, XF digital camcorders, and HDTV broadcast optics being viewed by thousands of visitors at Canon Europe’s biggest-ever IBC stand.

Please click on the window above to watch a video of Canon at the IBC 2012 exhibition.

When IBC was first held in London in 1967, colour television was still a new innovation and man had yet to walk on the moon. Fast forward 45 years and high-definition pictures are being broadcast from Mars and 4K digital cinema is very much a reality.

© Emmy de Graaf

The Cinema EOS range of cameras were fitted with a variety of industry-standard rigs and grips, such as this assembly from Arri, mounted to a C500.

Canon has been at the forefront of recent advancements in image capture and broadcasting with a range of products that have revolutionised the way the world is viewed and recorded. The biggest advance has been with its Cinema EOS range, and at IBC this year the word on the floor was ‘4K’, made possible by the recently-launched EOS C500 and EOS-1D C DSLR, both of which were available for the first time to ‘touch and try’ on the Canon stand.

Peter Yabsley, EMEA Business Development Professional - Video, Professional Business Management, spoke about the development of the Cinema EOS range and Canon’s commitment to the world of motion picture production: “We introduced the Cinema EOS system last November with one camera, the C300. It was a real departure for Canon and a very exciting step forward. After the very positive reaction to that model with its 50Megabit internal codec, we launched a new range of cine lenses, including two top-end zooms of very high quality – actually beyond 4K – both in EF and PL mounts and three fast prime lenses for the EF mount cameras. We then went away and developed a 4K camera – the C500 – and are showcasing that here for the first time at IBC.”

© Emmy de Graaf

Peter Yabsley, EMEA Business Development Professional - Video, Professional Business Management, Canon Europe officially unveils the C100 to the public in a special screening held at the IBC Big Screen Auditorium.

Yabsley added: “We now have a complete range of different options for film-makers and content producers and to have done this in just under a year is something we at Canon are extremely proud of.”

Speaking about the importance of IBC and the chance to meet its customers, Kieran Magee, Professional Imaging Marketing Director, Canon Europe, said: “Since last year’s show we’ve made some exceptional additions to our professional video and broadcast line-up, and IBC provides the perfect platform to share these solutions with professionals from across the industry. With the new Cinema EOS System, our market-leading lens technology and our professional X-series camcorders we’re offering greater choice and creative flexibility than ever before.”

Cinema EOS range

Canon’s latest 4K models – the EOS C500 and EOS-1D C DSLR – along with the range-opening C100, were shown at IBC for the first time and were all available on static mounts trained on a still-life set in the middle of the Canon stand.

Proving popular was the ‘touch and try’ area where customers had a unique opportunity to pick up and use the new models within Canon’s expanding 4K-resolution Cinema EOS lens range. This range included both Cine Primes and new Compact Zoom Lenses.

In addition to the first public view of the EOS C500 and EOS C100, Canon showed off its prototype 4K displays, which had previously been showcased at the NAB show in Las Vegas in April.

© Emmy de Graaf

An EOS C300 fitted with a grip and in a rig is demonstrated on the Canon stand.

XF camcorders prove popular

While the Cinema EOS range understandably stole a lot of the limelight at IBC, the Canon’s XF range of digital camcorders still attracted much attention too. The XF305, one of Canon’s first file-based professional camcorders, combines an MPEG-2, 50Mbps, 4:2:2 codec with a Canon L-series lens and three Full HD CMOS sensors for superb HD video, and is now regarded as an industry-standard workhorse and was eagerly examined by show-goers.

Broadcast lenses

Canon has a strong reputation in the world of box lenses, and new for this year were two new models in the DIGISUPER range. The DIGISUPER 80 and 76 lenses were coupled with a Super Loupe HD ultra-slow motion camera system from Digital Video Sud (DVS), which was positioned on a raised gantry overlooking the main stand. The system neatly brought together the Canon box lens with a Grass Valley control panel, EVS server and hyper motion controller to create an exceptionally sharp slow motion image.

The BU-47H remote pan-tilt camera was also on show. Aimed directly at the broadcast market it is the logical next step after the BU-46H, but with several important upgrades. The camera delivers Full HD (1920×1080) through three CMOS sensors and a total pixel count of 2.37 megapixels. An HD zoom lens offers 18x optical zooming from 7.4mm wide angle to 134 mm telephoto. Thanks to its superb sensor it can shoot at brightness levels equivalent to moonlight (0.5 to 1 lux).


The EOS 5D Mark III DSLR was also on display at the Canon stand, with its own band of super-enthusiastic followers vying for a chance to sample its HD video output. Now featuring a separate microphone jack as well as a host of upgrades over the 5D Mark II, the camera is more in-tune with the needs of the stills photographer looking to incorporate movies to existing workflow.

This year’s IBC for Canon was its most significant with the expanded Cinema EOS system signalling the company’s intent to position itself at the centre of the 4K revolution. But that’s not at the expense of its heartland customer. With key models and new innovation in all areas of Canon’s video and motion picture range, the message from Canon was clear: they really do have ‘the power to tell stories.’