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Canon to showcase largest-ever product line-up at IBC 2013

Canon to showcase largest-ever product line-up at IBC 2013

© Emmy de Graaf

September 2013

Canon will have its biggest-ever presence at IBC, the leading global trade show for media and broadcast professionals to be held at the RAI exhibition and convention centre in Amsterdam, the Netherlands, from 13-17 September 2013.

Canon has been an exhibitor at IBC for more than 30 years, and the 2013 event will see the company’s largest stand to date. Covering a full 432m², the stand - Stand E50 in Hall 11 of the RAI - will be a clear demonstration of the company’s ongoing and expanding commitment to the broadcast industry and will display Canon’s complete range of world-class products, including Canon’s full range of broadcast, cinematography and EF lenses - from the new 35mm cine prime to the DIGISUPER 100AF field lens, as well as Full HD and 4K camera solutions.

4K workflow solutions & technologies

Reflecting current industry interest in acquiring content at higher resolutions, this year will combine ‘Touch and Try’ opportunities with a greater focus on how 4K production can be brought to life, including a live 4K acquisition demonstration using Canon’s latest 4K cameras and lenses. There will also be a '4K Display Zone' that will showcase the quality of the output from Canon’s latest 4K cameras and prototype Canon 4K monitor technology.

© Emmy de Graaf

Canon’s Cinema EOS range of cameras will be available to examine at IBC 2013 with Canon’s team of technical experts on-hand to explain their capabilities.

'Touch and Try' & technical demonstrations

Canon’s Cinema EOS System and XF-series and XA-series cameras will all be available to 'Touch and Try' on the stand, along with a complete range of Canon television and cinematography lenses. Showcasing Canon’s heritage as a manufacturer of optics, visitors will have the opportunity to experience first-hand the huge range of options on offer. Technical demonstrations will showcase other unique capabilities of Canon’s line-up, including the incredible low light performance and wide dynamic range of Cinema EOS cameras.

Special shooting & lens stages

Visitors to the Canon stand at IBC 2013 can see for themselves how Canon cameras can faithfully reproduce the different tones and shapes modern cinematography demands at a special 'Shooting subjects stage', whilst a dedicated 'Long lens stage' will allow you to experience the latest generation of field lenses which offer more creative options for long distance shooting in OB and mobile productions.

Taking the next creative step...

Ken Koyama, Deputy Head of Professional Imaging Group, Canon Europe, said: “Last year’s IBC was our chance to introduce Canon’s expansion into 4K to the European market. This year we’re focusing even more on fully demonstrating not only the capabilities of new 4K technology, but how the breadth of Canon’s overall range enables production of first class content at all levels.”

Visitors to IBC 2013 will have the opportunity to ‘Touch and Try’ all Canon’s range of products, including the Cinema EOS range and all of its compatible EF mount lenses.

Koyama added: “We’ve been listening to a huge range of voices from the industry, which have been telling us that content creators are looking for tools that allow them to really express their creative visions, so we have continued to add features to our products that enable them to be more expressive. We’ll be at IBC to demonstrate the full range of Canon’s products and help visitors to identify and take their next creative step through the latest innovations in broadcast technology.”

Canon presentation stage

In addition to Canon’s on-stand experts, a selection of independent industry professionals will also be appearing on the Canon IBC presentation stage to present on an exciting array of topics, share their experiences of using Canon products and answer visitors’ questions. Among the speakers, Canon Ambassador Richard Walch will be demonstrating workflow with the 4K EOS-1D C DSLR; highly-experienced filmmakers Phil Coates and Sebastien Devaud will be talking about working wth Canon cameras for broadcast and there will also be demonstrations from industry experts on workflow with the 4K EOS C500 Digital Cinema Camera.

Canon at IBC 2013: stand location & opening times

Canon’s extensive stand at IBC 2013 is Stand E50 in Hall 11. The IBC exhibition is open from 10.30am to 6pm on Friday 13 September; from 9.30am to 6pm on Saturday 14, Sunday 15 and Monday 16 September; and from 9.30am to 4pm on Tuesday 17 September.

For more information, please visit Canon Europe’s special IBC microsite here.