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Canon wins four EISA awards for best product

Canon wins four EISA awards for best product

August 2016

Over the years European Imaging and Sound Association (EISA) judges have grown from representing five photo magazines to nearly 50 publications from over 20 European countries with a vested interest in the best technology of the year. This year, EISA awarded Canon four ‘Best Product’ titles. The wide range of winning products – EOS-1D X Mark II, EOS 80D, the EF35mm f/1.4L II USM lens and imagePROGRAF PRO-1000 – showcase Canon’s dedication to utmost quality in all aspects of imaging.

EISA was first established in 1982 by European photo magazines who were in search of ‘The Camera of the Year’. In the awards’ second edition, the Canon T70 was recognised for being the year’s best camera. We now know the T70’s introduction of computer technology (a micro-processor) to Canon cameras effectively paved the way for this year’s winning DSLRs.

The EOS-1D X Mark II was praised for its speed and 4K video capabilities.

EISA awarded the EOS 80D and the EOS-1D X Mark II best European DSLR Camera and European Professional DSLR Camera respectively. While the cameras appeal to different audiences, with the EOS 80D being the perfect travel companion and the EOS-1D X Mark II being Canon’s fastest DSLR to date, both were hailed by EISA for their video capabilities; which prove to be increasingly necessary functions in today’s camera market. EISA also called the EF35mm f/1.4L II USM lens “the best 35mm lens on the market”, solidifying its place as the photography awards’ best professional DSLR lens of the year. Last but certainly not least, EISA awarded the imagePROGRAF PRO-1000 for being this year’s best photo printer. EISA was especially impressed by the A2 printer’s 12-ink system which the association describes as having “separate matte black and photo black to prevent wastage of ink, money and time.”

The A2-size 12-ink imagePROGRAF PRO-1000 features latest generation inks and print technologies to deliver gallery quality prints in super-fast time.

Canon Europe’s Product Marketing Director (Consumer Imaging Group) Steve Marshall said of Canon’s broad scope of recognition: “Be it capture, print, store or share, every element matters, and we’re committed to ensuring Canon quality comes through at every step. Each of the awards we’ve received demonstrate our dedication and commitment to creating pioneering products and once again we’re extremely proud to have been recognised by the esteemed EISA panel.”